Lifestyle television is broadly defined as aspirational programming centered on the home décor/renovation, culinary arts and shopping, and it has never been more popular. Networks across the board are leaning into the audience’s insatiable appetite for how to repair homes, find the best furnishings and uncover fantastic recipes. Even as lifestyle programming has grown, representation in front of the camera has been slow to keep pace. However, research has shown that despite the lack of diversity, Black audiences are highly engaged in lifestyle programming. Enter AspireTV; a network focused on the Black consumer and an outsized ambition to own the Black lifestyle market.