- Bob Evans Farms has added two on-the-go refrigerated egg merchandise to its breakfast lineup: Omelet Rolls and Egg Bites, in keeping with a press launch emailed to Meals Dive.
- Every is made with cage-free eggs and packaged in microwaveable trays of two gadgets. The egg bites are available three varieties: Cheese, Bacon & Cheese and Bob Evans Sausage and Cheese. The Omelet Rolls are available Egg with Salt & Pepper, Egg & Cheese, and Egg White Spinach & Herb.
- The pandemic gave shoppers a possibility to rethink their approach to breakfast as a result of they spent extra time at dwelling and lived at a much less hectic tempo. Quite a few meals producers noticed a lift in gross sales for in-home breakfast gadgets, and so they anticipate that developments may have some stickiness because the pandemic winds down.
On high of getting extra time to make breakfast through the pandemic, a variety of shoppers refocused on wholesome consuming. Almost three-quarters report that they really feel assured about selecting wholesome meals, in keeping with the International Food Information Council’s 2021 Food & Health Survey.
As pandemic-related restrictions carry, nevertheless, many shoppers are enthusiastic about returning to their typical morning commute. This will likely result in a decline in breakfast meals purchases, in keeping with Numerator’s Grocery Vulnerability Index.
Bob Evans Farms’ new quick-cooking egg merchandise goal to hit a candy spot between a wholesome in-home breakfast and a conveyable merchandise that makes consuming breakfast handy. The Publish-owned model’s deal with protein and low-carb choices will possible catch health-conscious shoppers’ consideration, too. The Egg Rolls are low in carbohydrates and have 15 to 17 grams of protein in every two-bite serving, in keeping with Bob Evans Farms.
Having the ability to warmth up the egg bites or omelets in a microwave additionally provides shoppers the choice of prepping their breakfast earlier than they stroll out the door or ready till they arrive at work to eat. This versatility might give Bob Evans Farms’ new merchandise a bonus over different breakfast gadgets.
Egg bites rose to popularity in 2017 after being supplied as a breakfast merchandise at Starbucks, main many shoppers to recreate comparable bites at dwelling.
Quite a few breakfast meals makers have launched comparable merchandise as shoppers up their consumption of morning meals. Plant-based egg producer Eat Simply launched Just Egg cooked sous vide bites in March that are available 4 internationally themed taste varieties. Final yr, Very important Farms launched its first completed egg product, a variety of microwaveable egg bites with components targeted on clear sourcing and moral therapy.
Final month, Very important Farms launched its second completed breakfast product, egg-based breakfast bars that target comfort in addition to well being and animal welfare. Very important Farms launched the product after discovering that whereas many shoppers have extra time at dwelling, they nonetheless opted for comfort at breakfast time as they juggled a wide range of duties.
Bob Evans’ father or mother firm Publish Holdings has been making regular performs for the breakfast phase with a deal with eggs. Final yr, the corporate bought hard-cooked and deviled egg maker Almark Foods and value-added egg product maker Henningsen Foods. It additionally inked a deal last year with Simply Egg via foodservice division Michael Meals to supply Simply Egg at 1000’s of foodservice institutions.