Newark, New Jersey and Cleveland, Ohio – Could 26, 2021 – Esports Leisure Group, Inc. have introduced a multi-year partnership with the Cleveland Cavaliers to be the NBA franchise’s official esports event platform supplier. As a part of the brand new multi-year settlement, the Firm will function three co-branded esports tournaments yearly for the Cavs using its Esports Gaming League (“EGL”) platform.
“Our EGL platform continues to achieve robust traction amongst top-tier skilled sports activities franchises,” stated Grant Johnson, CEO of Esports Leisure Group. “We’re delighted to announce the Cavs as first NBA workforce partnership. Our strong event platform will assist the Cavs strengthen connections with their followers, whereas offering new avenues for engagement.”
As a proud companion of the Cavs, Esports Leisure Group will obtain courtside LED signage in any respect Cavs common season dwelling video games throughout the upcoming 2021-2022 season and would be the presenting companion of an annual esports themed night time. Esports Leisure Group will leverage the Cavs ongoing digital advertising and marketing efforts spanning social, e-mail, cell, and on-line channels to advertise the tournaments. The partnership additionally contains Cavs Legion GC, the workforce’s NBA 2K League affiliate, with model publicity on the participant’s bodily jerseys and just about in-game. Cavs Legion may even host an upcoming NBA 2K event operated by EGL.
“The rising recognition of esports supplies an awesome alternative for our workforce to create deeper connections and engagement with our followers,” stated Matt O’Brien, Cleveland Cavaliers vp, international company partnerships. “We predict these tournaments might be very talked-about with our followers and a enjoyable solution to compete in an entertaining and social setting with players from the world over.”
“Working with the Cavs and different prime groups within the NFL, NHL, and extra present a robust validation of the standard of our strong platform and its skill to satisfy the demanding wants of large-scale, high-profile deployments,” stated Magnus Leppäniemi, President of Esports at Esports Leisure Group.
EGL permits dwell and on-line occasions and tournaments the place players can compete and revel in a variety of content material regarding esports and video video games on a proprietary expertise platform. Providers embrace full turnkey esports occasions, dwell broadcast manufacturing, recreation launches, and on-line branded tournaments.