A Chinese language smartphone maker simply took a giant chew out of Apple.
Beijing-based Xiaomi shipped extra smartphones worldwide than Apple through the second quarter of this yr — edging previous the iPhone maker for the primary time, in accordance with a report.
Xiaomi was liable for 17 p.c of all smartphone shipments through the April by way of June interval, whereas Apple shipped 14 p.c, in accordance with the report by market analyst Canalys. In the meantime, South Korean large Samsung held onto the No. 1 spot, with 19 p.c of shipments.
The report comes as Apple pushes high-end devices just like the iPhone 12, a few of which include sticker costs of greater than $1,000.
Xiaomi, in contrast, sells telephones which might be 75 p.c cheaper than iPhones and 40 p.c cheaper than Samsung units, giving the corporate a leg up within the creating world, in accordance with Canalys analysis supervisor Ben Stanton.
Whereas Samsung held onto the highest spot within the second quarter, Xiaomi seems to be quickly gaining traction. The Beijing-based firm’s worldwide shipments elevated by 83 p.c year-over-year, in comparison with 15 p.c at Samsung and a paltry 1 p.c at Apple.
“Xiaomi already has its sights set on the subsequent prize: displacing Samsung to change into the world’s largest vendor,” mentioned Stanton.
“Xiaomi is rising its abroad enterprise quickly,” Stanton mentioned, including that its shipments elevated greater than 300 p.c year-over-year in Latin America and 150 p.c in Africa.
This isn’t the primary time a Chinese language cellphone maker has overtaken Apple. Shenzhen-based Huawei surpassed Apple in smartphone sales for the primary time in 2018 — earlier than being essentially barred from the global market by way of US sanctions levied by the Trump administration.
Huawei was not current in Canalys’ checklist of the highest 5 smartphone makers within the second quarter of 2021. However the rankings have been rounded out by two different Chinese language smartphone makers — Oppo and Vivo — who have been every liable for 10 p.c of world smartphone shipments.
Apple and Xiaomi didn’t instantly reply to requests for touch upon the report.