Have a look by means of the BBQ Mountain Boys’ YouTube channel, and also you’ll discover montages of a life unfamiliar – but intriguing – to many. Bodily labor within the fields, fishing in a river, planting greens and open air cooking – these temporary glimpses current a substitute for metropolis life. Curiously sufficient, barbecue got here later within the BBQ Mountain Boys’ journey.
Jewellery artist Hedi Rusdian, 28, and blacksmith Gianjar Saribanon met in 2012 whereas they have been each working full time of their respective trades.
When Hedi left his firm in 2015, he tried to think about different avenues to channel his vitality. Throughout his days as a jewellery artist, he incessantly traveled to Japan for commerce exhibits, the place he at all times made time to attend programs on two topics: agriculture and meals tradition. This prompted him to counsel to Gianjar, who got here from an extended line of farmers, that they begin a farm collectively.
Earlier than going ahead with the plan, Gianjar warned Hedi that being a farmer was not straightforward. “Do you are feeling that [farming] is one thing cool and enjoyable?” he requested Hedi. “When you really feel that means, then let’s go for it.”
They began Saux Farm in 2016.
Again to nature: Gianjar and Hedi chill out in entrance of Saux Farm’s wood cabin. (BBQ Mountain Boys/Courtesy of BBQ Mountain Boys)
Positioned within the Jayagiri highlands of West Java, Saux Farm grows numerous sorts of arabica espresso, together with Ateng, Kartika, Linie S and Sigararutang.
“The motivation was easy, we began this as a result of we favored consuming espresso. I additionally fell in love with the mountains – the air, the atmosphere and the life-style,” stated Hedi.
Their modest objective was to drink espresso produced by means of their very own labor. “Since having fun with our personal espresso was what we got down to do, we regularly completed most of our harvest ourselves, with solely a small portion left to promote,” Gianjar stated, laughing.
This laid again angle is the core of Saux Farm’s philosophy. Hedi and Gianjar’s precedence is to have enjoyable in nature, versus maximizing revenue.
“As a result of we do that for enjoyable, tending the farm by no means appears like a chore for us. We don’t power ourselves to come back on daily basis to yield the best amount of produce, so it’s at all times a superb time,” stated Gianjar.
Whereas they acknowledge the systemic points of business agriculture, they insist they aren’t activists. Their mission is just to introduce their tackle fashionable farming to youthful audiences and hopefully assist construct a brand new farming tradition.
One among their issues about farming is its stagnation, which ends up in a reducing variety of farmers. Hedi feels that that is brought on by a scarcity of figures the youthful technology can look as much as. Farming in Indonesia isn’t seen as one thing attention-grabbing or “cool”, which is what Hedi and Gianjar try to alter.
Mouth-watering: Gianjar and Hedi put together their well-known barbecue. (BBQ Mountain Boys/Courtesy of BBQ Mountain Boys)
Hedi stated, nevertheless, that that they had began sharing Saux Farm’s imaginative and prescient with the world too early, which had made it much less efficient. “There wasn’t a lot to attraction to our meant viewers at first. We then tried to think about methods to construct our narrative, its universe, so to talk. To speak our concepts, the youthful technology wanted to have the ability to have a look at the larger image first, the life-style.”
So that they began grilling.
A primal observe
The impetus got here when a tree fell on the farm’s cabin. Within the means of constructing a brand new one, Hedi and Gianjar grilled some meat collectively and shared their expertise on social media. Unexpectedly, lots of people appeared to be . It was then that they considered utilizing barbecue as an entry level to share their way of life with the world.
For Gianjar, barbecue holds a deeper which means. It’s a primal type of cooking that may be present in each tradition and civilization. “It’s the root of all cooking. It’s a quite simple process that we nonetheless observe to at the present time. It’s additionally probably the most related methodology of cooking for farmers, since it may be carried out in nature with out many home equipment,” he stated.
Hedi and Gianjar then began BBQ Mountain Boys, a YouTube channel the place they shared their experiences farming, cooking and doing every part in between. Within the first episodes, they delved into American-style meat smoking and low processing. These early movies have garnered a whole bunch of thousand views since they have been uploaded in late 2018.
“If we are saying that farming is essential as a result of it’s the spine of our society, no person shall be . If we as an alternative body it as one thing enjoyable, extra individuals shall be open to making an attempt it,” stated Gianjar. Hedi added that they needed to construct a bigger tradition and community of farmers in the long term.
“We’re making an attempt to indicate that there are extra methods to get into the life-style, somewhat than simply planting seeds, shoveling and tending to the fields. You can begin small, as a pastime,” stated Hedi.
Cherry-picking: Hedi picks espresso cherries at Saux Farm. (BBQ Mountain Boys/Courtesy of BBQ Mountain Boys)
“Three years again, if I spoke at a farming workshop, not one of the viewers would have stated they have been desirous about changing into farmers,” stated Gianjar. “Prior to now 12 months, I’ve began to see that change. These days, once I experience my bike all the way down to the farm, individuals will cease and ask me to show them how one can be a farmer. I’d prefer to suppose we had some affect in altering the views of the youthful technology. It’s one thing I take pleasure from.”
Finally, by means of the proliferation of recent farming tradition, Hedi and Gianjar wish to construct a deeper appreciation for native farmers and their produce, together with the processes that they undergo. They’d additionally prefer to see native farming communities embracing and initiating farmers’ markets of their very own, in order that prospects will start to view artisanal agricultural merchandise as regular.
New floor to sow
One methodology of growing appreciation for high quality produce is clear within the duo’s latest enterprise: BBQ Mountain Boys Burger. All the gadgets on the burger joint’s menu have been developed meticulously by the workforce, with substances equipped straight by native farmers. Practically every part is made in-house, from the buns to the pickles. In the mean time, they’re getting ready new signature drinks to accompany their burgers.
Collaborations have additionally stored the duo busy. They’ve created particular menu gadgets with Po Noodle Bar and Lawless Burgerbar. Different companions embrace Guinness and Sasa, which supplied them substances to experiment with of their cooking. Exterior of the culinary world, they’ve lately collaborated with Sepatu Compass on two pairs of mountain-inspired sneakers. At present, they’re serving three limited-time menu gadgets in Gormeteria, impressed by Hedi’s travels to Japan.
Inexperienced life: Gianjar tends to seedlings. (BBQ Mountain Boys/Courtesy of BBQ Mountain Boys)
With a lot collaborations and rising reputation, what’s within the pipeline for the BBQ Mountain Boys? “We’re growing a espresso store the place Kang Gia’s [Gianjar’s nickname] character and tales can actually be informed,” stated Hedi. As for the farm, they’re planning to create meals gadgets, drinks and ready-to-use substances with their harvest. Their experiments have included jams, powdered herbs and spices and wines. Their long-term objective is to begin extra farms and to facilitate and prepare ecocamps sooner or later.
“We’d actually prefer to create a camp the place the individuals will be in contact with nature, with programs in farming from IPB College lecturers and researchers,” Hedi stated. “What we wish is for individuals to have the ability to expertise the enjoyable we’ve proven them in our movies.”