RESTON, Va., June 15, 2021 /PRNewswire/ — Comscore (NASDAQ: SCOR), a trusted accomplice for planning, transacting, and evaluating media throughout platforms, as we speak introduced that Octagon, the world’s main advertising and marketing and talent-management company in sports activities, has signed a multiyear settlement to make the most of Comscore’s TV knowledge for planning, shopping for and measurement. Beneath the settlement, Comscore would be the retained supplier of U.S. tv intelligence to Octagon, serving to to tell choices for his or her shoppers on TV rights, branded content material engagements and advertising and marketing alternatives.
“Viewers measurement and TV rankings methodology is an extremely essential device within the work we do for our shoppers,” stated Simon Wardle, Chief Technique Officer, Octagon. “We’re excited to start utilizing Comscore’s TV rankings and are assured their confirmed and trusted granular viewers insights will assist us proceed to make optimum choices for our planning, shopping for, and measurement efforts.”
“We’re excited to start working with the Octagon staff to supply tv rankings. Comscore’s secure, dependable and large TV measurement footprint permits us to seize the total vary of networks, notably with sports activities channels that different market suppliers miss,” stated Carol Hinnant, Chief Income Officer, Comscore.
Comscore is a pacesetter in instigating change in television measurement by enabling the adoption of superior audiences and the transfer to impressions, which permit the trade to transcend age and gender and consider based mostly on client behaviors, pursuits and life. The energy of Comscore’s data continues to drive market share enlargement for Comscore’s company enterprise, which has skilled double-digit year over year growth in new business since 2017.
Comscore (NASDAQ: SCOR) is a trusted accomplice for planning, transacting and evaluating media throughout platforms. With an information footprint that mixes digital, linear TV, over-the-top and theatrical viewership intelligence with superior viewers insights, Comscore permits media patrons and sellers to quantify their multiscreen habits and make enterprise choices with confidence. A confirmed chief in measuring digital and TV audiences and promoting at scale, Comscore is the trade’s rising, third-party supply for dependable and complete cross-platform measurement. To study extra about Comscore, go to www.comscore.com.
Octagon is the preeminent built-in advertising and marketing and expertise administration company in international sports activities and leisure. The company creates distinctive advertising and marketing campaigns for among the largest manufacturers and Fortune 500 firms throughout the globe and represents greater than 900 of probably the most distinguished and influential athletes, expertise, and properties on the earth.
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