Endeavor China has named media and leisure govt Sum Huang as its new CEO. Huang most just lately served as co-founder and companion of XG Leisure, a premium content material supplier in Asia with monetary backing from the likes of ecommerce big Alibaba, high Chinese language funding financial institution CICC and Shanghai-based personal fairness agency YF Capital.
XG Leisure operated largely within the streaming and stay occasions area, creating and producing exhibits for streaming platforms and stay live shows. The corporate’s branded content material workforce additionally fashioned a Gen Z-friendly TikTok-based, multi-channel media enterprise.
Previous to XG, Huang spent 5 years with Hony Capital and did a stint at New York-based personal fairness agency AEA Traders. He additionally constructed Jefferies & Co.’s China funding banking enterprise as an area founding member.
“Sum’s entrepreneurial background and deep understanding of media will assist us improve the robust providing we’ve constructed throughout leisure, sports activities and trend in China and APAC extra broadly,” Mark Shapiro, Endeavor president, stated in a launch. “On this subsequent section of our progress, Sum will guarantee we proceed delivering distinctive local-market experience for our shoppers and companions whereas increasing our footprint throughout the area.”
Endeavor China is a subsidiary of the worldwide sports activities and leisure conglomerate, targeted on bringing the corporate’s sports activities, leisure and trend efforts to Chinese language audiences. It was fashioned in 2016 by an funding group that features Sequoia Capital China, Chinese language know-how conglomerate Tencent and associates of FountainVest Companions as an extension of Endeavor’s presence in China.
The corporate has labored in China in illustration and administration, in addition to an operator of mass participation occasions together with the Beijing Triathlon. Endeavor has additionally had a hand in negotiating media rights on behalf of entities just like the Chinese language Tremendous League and working a three way partnership with CCTV to develop and promote sporting occasions.
The information comes shortly after Endeavor, which owns the Final Combating Championship together with expertise companies IMG and William Morris, filed for its preliminary public providing this spring and made its debut on the New York Inventory Alternate on April 29.
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