One current employer of a brand new Albemarle downtown enterprise proprietor is a well-known mouse quickly approaching his one hundredth birthday.
Olivia Phillips, a former Disney worker turned social media influencer with almost 10,000 Instagram followers, just lately celebrated the grand opening of Livi Bug’s Boutique on South Second Road in Albemarle.
With a lot of the stock from the earlier Lah-Ti-Dah Boutique, the brand new enterprise was opened final month in downtown Albemarle by Phillips and her mom, Mandi Rogers.
Phillips just lately returned residence after working for years at Walt Disney World in Orlando, Florida.
She began posting her style selections on social media in September 2019, the place her affect began rising.
“I used to be not seeing plenty of plus-sized outfits, influencers or figures in social media, or any media for that matter,” Phillips stated.
Phillips stated she would obtain compliments on her outfits she wore, and wished to share that along with her followers.
“From there, it simply sort of took off,” Phillips stated.
The important thing to being an internet influencer, she added, is to put up every day, which is what she does with no matter outfit she is sporting that day.
Her husband, Adam, would take her image earlier than she went to work for Disney in visitor providers, which helped her develop her on-line presence. Her duties at Disney went from dealing with emails and cellphone calls to working with the corporate’s presence on social media.
Phillips now’s a model ambassador with manufacturers resembling Aerie, Vera Bradley, Lane Bryant and others showcasing their merchandise.
On her Instagram profile, Phillips states “all our bodies are stunning our bodies” as a part of the physique positivity motion. It’s a social motion which seeks to empower people irrespective of their dimension or weight, in response to Wikipedia.
“It’s been actually superior to get to share style for individuals who I really feel like style isn’t made for,” Phillips stated.
“I undoubtedly know that you could’t simply stroll into any retailer and anticipate finding your sizes.”
Livi Bug’s Boutique may have plus-size clothes for ladies together with many objects from the earlier retailer, like Pure Vida jewellery.
Current additions to the shop embody regionally made presents and objects together with a males’s part. Objects throughout the shop vary from spa objects to purses and equipment, candles and extra.
“We need to simply have a spot the place you may are available in and actually, for any individual in your loved ones or pals, any occasion or event, you will discover one thing,” Phillips stated.
The objects in Livi Bug’s should not ones buyers at chain shops would discover, she stated.
“That’s what I like…you may are available in and discover one thing for anybody in your life.”
A local of New London, Phillips graduated from Grey Stone Day College then earned an English diploma from Campbell College. Her internship at Campbell helped create her job alternative with Disney.
Phillips and her mom each resolve about points concerning the shop as the 2 each labored collectively to get the story prepared for the general public.
The brand new proprietor acquired emotional when fascinated with beginning the enterprise along with her mom after spending years away in Florida.
“It’s simply emotional to consider all of it got here collectively, for me to maneuver again and us to get this chance,” Phillips stated.
The brand new boutique is a “women-owned” enterprise, she added, with a robust bond between herself and her mom, “and we’re very happy with that. I couldn’t have executed it with out her…it’s the largest blessing.”
So far as her on-line presence, Phillips stated she needs develop previous 10,000 followers on Instagram whereas persevering with to symbolize plus-sized ladies.
She additionally stated she is engaged on a constructing a web site and being able to ship objects to prospects.
“The group I’ve constructed by way of social media has been so supportive.”