M&S elevated on-line share of essential girls’s style market throughout Covid at expense of its closest rivals
In demand: M&S’s clothes gross sales to girls rose quickest in the course of the pandemic
Marks & Spencer has elevated its on-line share of the essential girls’s style market in the course of the pandemic on the expense of its closest rivals, based on figures obtained by The Mail on Sunday.
The clothes and meals big lifted its womenswear share within the second half of 2020 quicker than another style retailer tracked by Kantar Worldpanel knowledge.
M&S’s share of girls’s clothes gross sales on-line rose 0.8 share factors to 7 per cent within the 24 weeks to December. It additionally elevated its share within the full 12 months, knowledge reveals. H&M and Zara additionally boosted their share on-line.
M&S is the most important girls’s clothes retailer within the nation however lags behind Subsequent on-line.
Nevertheless, Subsequent, John Lewis and Debenhams all misplaced share within the interval.
The knowledge will likely be acquired as welcome information forward of Marks & Spencer’s full-year outcomes on Wednesday.
Shareholders are actually hoping the retailer will profit from the closure of the remaining Debenhams shops final weekend.
M&S has invested closely in its meals enterprise underneath Stuart Machin.
He was promoted final week to joint chief working officer alongside Katie Bickerstaffe, who will run clothes and residential.
The re-organisation was seen by observers as an try and ‘lock in’ Machin – recognized internally as The Machine – to a succession plan that will see him substitute Steve Rowe as chief government.
Machin has been broadly touted as a prime candidate to switch Asda chief Roger Burnley