(NEXSTAR) – Hungry for a little bit of nostalgia?
Arthur Treacher’s Fish and Chips, a quick-service restaurant chain that after boasted over 800 places across the nation, is being relaunched as a part of a digital restaurant idea spearheaded by Nathan’s Well-known.
In bringing the model again, Nathan’s Well-known initially plans to supply the Arthur Treacher’s menu at ghost-kitchen places, a lot of which shall be providing objects from different restaurant manufacturers within the Nathan’s Well-known “portfolio.”
Nathan’s has additionally “revamped” the normal Arthur Treacher’s menu to characteristic “upgraded proteins” and put extra give attention to shrimp objects. Choices embody fish and chips sandwiches and platters, shrimp platters (together with a Increase Increase Shrimp platter), a rooster platter and even shrimp- and bacon-studded cheese fries, amongst different dinners. Nathan’s Well-known sizzling canines, in addition to its new rooster sandwiches, may also be on the Arthur Treacher’s menu.
“Nathan’s Well-known and Arthur Treacher’s have a long-standing relationship and we have now labored diligently to maintain the model’s conventional menu objects whereas additionally evolving the menu to suit the Nathan’s mantra of ‘Craveable, Memorable and Instagrammable’ product that we imagine each operators and prospects will love,” mentioned James Walker, senior vice chairman of eating places at Nathan’s Well-known, in a press release.
Arthur Treacher’s Fish & Chips, named after the English actor Arthur Treacher (who additionally appeared within the eating places’ advertising and marketing campaigns), was based in 1969 in Ohio, QSR Magazine reported. At its top, the chain operated over 826 places. By 2018, a handful remained, with the one three “old-style” places nonetheless working in Northeast Ohio, Cleveland.com reported.
A decade later, Mrs. Paul’s — an organization finest recognized for its frozen seafood merchandise — acquired Arthur Treacher’s and changed its cod choices with pollock, prompting a “insurrection” amongst franchisees, the Dayton Daily News reported in 1982. On the time, the president of Mrs. Paul’s had described Arthur Treacher’s as being practically bankrupt, in accordance with the article.
Nathan’s Well-known later acquired the Arthur Treacher’s trademark in 2006 from PAT Franchise Methods, QSR reported. Within the years main as much as the deal, nevertheless, Nathan’s Well-known had already been licensing the Arthur Treacher’s trademark to be used in its Nathan’s and Miami Subs retailers.
Nathan’s Well-known reportedly plans so as to add cod again to the Arthur Treacher’s menu, the place accessible, and even hopes to open bodily Arthur Treacher’s places within the close to future, in accordance with Walker.
“We expect it completely has big potential to develop,” he informed QSR.