Netflix on Thursday expanded its take care of “Bridgerton” tv producer Shonda Rhimes, including characteristic movies, gaming and reside occasions to its pact along with her firm.
Netflix mentioned the take care of Rhimes and her Shondaland Media firm would give the streaming platform the chance to “completely produce, stream and distribute characteristic movies in addition to potential gaming and digital actuality content material.”
“The pact at present features a branding and merchandise deal for Shondaland Media content material, which is able to now add reside occasions and experiences,” the corporate mentioned in a press release.
Rhimes, who additionally created the hit ABC tv exhibits “Gray’s Anatomy” and “Scandal,” was one of many first huge TV producers to be lured to Netflix when she signed a multi-year deal to provide content material for the streaming platform in 2017.
The expanded take care of Netflix will even embrace monetary assist for a range initiative launched by Shondaland geared toward rising the numbers of ladies and other people of shade within the leisure business.
Rhimes mentioned in a press release she was excited to increase her relationship with Netflix and praised the corporate for “supporting my inventive imaginative and prescient and exhibiting a continued dedication to the innovation that has made Netflix such a powerhouse.”