Life Style

New Balance’s BB9000 Shoe Release Marries Fashion and Basketball – Sourcing Journal

New Balance is mashing together its old-school basketball roots with high fashion style to launch a new futuristic streetwear silhouette “made for life between shootarounds.” On April 1, the first round of colorways for the BB9000 basketball sneaker were made available on New Balance’s recently overhauled e-commerce site, as well as across ’s family…

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