SEATTLE & LOS ANGELES–(BUSINESS WIRE)–Lights. Digicam. Style. Step & Repeat, a first-of-its-kind vogue actuality competitors hosted on TikTok, is at present turning heads on digital runways the world over. Created by Glamhive and the fashion-forward thinkers on the Mary Kay World Design Studio, the competitors elevates professionals in wardrobe, make-up, and hair stylists at each profession stage in a pleasant, supportive, and inspirational five-week model competitors and mentorship program on the ever-increasing social media platform TikTok.
Since its unveiling on June 22, Step & Repeat has reached the gadgets of tens of millions of TikTok customers worldwide, leading to participation in additional than 30 nations. Every week, Step & Repeat host Johnny Wujek (celeb purchasers embody Katy Perry and Mariah Carey) declares a theme-based problem, signaling to newbie and seasoned stylists alike, throughout the globe that it’s time to get artistic—and suppose exterior the closet.
“I like that we’re in a position to showcase a world artistic platform and motion,” mentioned Wujek.
“It’s been so enjoyable to look at individuals interpret every theme and problem in their very own private method. Style is all about bringing individuals collectively to rejoice all the pieces that makes up the glamour: from the garments to the make-up and the hair.”
Every spherical, celeb judges Nicole Chavez (celeb purchasers embody Scarlett Johansson and Kristen Bell), Claire Sulmers (founding father of Style Bomb Day by day), and Andrew Fitzsimmons (celeb purchasers embody the Kardashians) duet a number of the entries and finally decide winners. Every receives a money prize and a one-hour mentoring session with considered one of nineteen trade leaders.
“This has been a enjoyable, new strategy to join and talk with established creatives and one of the best rising expertise,” mentioned Chavez. “I like sharing my expertise and inspiring the following technology to make it to the highest.”
Throughout mentoring periods, winners obtain 1:1 teaching in making a enterprise round make-up, hair, or model—or possibly all three.
“I cherished mentoring one of many unbelievable winners of the Step & Repeat TikTok problem,” mentioned Brian Underwood, Magnificence & Wellness Director for Oprah Day by day. “Listening to about her artistic journey, the challenges she’s confronted over the previous 12 months, and her inspiring plan for the long run was an energizing expertise. And I used to be so impressed by the content material she created. These are the artistic minds of tomorrow.”
Members aren’t simply spectators—they’re constructing their private companies and studying by way of Step & Repeat’s consultants. Stephanie Sprangers, Founder and CEO of Glamhive, says that’s by design.
“Our imaginative and prescient for this present is to harness the facility of leisure content material and mix it with big-name expertise and consumer generated content material,” says Sprangers. “It’s all about inclusivity and alternative. Winners have the possibility at a dialog that might really be life-changing. That is what excites everybody probably the most.”
The creativity continues within the closing week of the competitors because the crown for creativity will culminate with probably the most intriguing problem but: rejected Met Gala themes.
“It has been outstanding to see the extent of expertise all through this course of,” mentioned Fitzsimmons. “Social media is a superb equalizer in that it permits anybody with a expertise and a dream to share their work on a world scale. It has been so thrilling to see world influences mirrored all through this competitors.”
Step & Repeat has already began to garner the eye of TikTok customers, topping over 1.5 million views and has been featured within the UK Day by day Mail, The Day by day Entrance Row, and Vogue Enterprise.
“Being part of this competitors has been thrilling, and presents an revolutionary view on the following huge stylists, make-up artists, and hair stylists,” mentioned Sulmers. “I’ve loved seeing the range of individuals, and their abilities are unmatched.”
For extra data, go to https://www.glamhive.com/tiktok.
Glamhive was based by entrepreneur Stephanie Sprangers in 2017 with the imaginative and prescient to democratize private styling and the premise that the arrogance that comes with glamour shouldn’t be unique to the wealthy and well-known. The web styling expertise presents anybody with WiFi connection entry to stylists who will present them with the assist they should be one of the best model of themselves. The Glamhive platform is a seamless end-to-end platform for stylists to assist them develop their community and their enterprise, 100% nearly.
About Mary Kay & Mary Kay World Design Studio
One of many unique glass ceiling breakers, Mary Kay Ash based her magnificence firm greater than 58 years in the past with three targets: develop rewarding alternatives for girls, supply irresistible merchandise, and make the world a greater place. That dream has blossomed right into a multibillion-dollar firm with tens of millions of unbiased gross sales drive members in practically 40 nations. Mary Kay is devoted to investing within the science behind magnificence and manufacturing cutting-edge skincare, colour cosmetics, and fragrances, and partnering with organizations from around the globe to drive a constructive social influence. The Mary Kay World Design Studio is the in-house artistic company serving because the artistic incubator for Mary Kay’s vogue, designer and influencer collaborations and branding campaigns, to rework product and packaging design and consumer-facing digital innovation. Study extra at MaryKay.com.