If 2020 left you questioning “what simply occurred?” you are not alone. Whereas we do not have all of the solutions, a minimum of with regards to podcasting, we hope we are able to shed some mild. That’s why we constructed a complete report on how the trade and particular person podcasters modified by final yr. In working with AdsWizz and thru a mix of buyer surveys and platform information, we have been capable of create a holistic take a look at what occurred in podcast listening, creation, and monetization in 2020 from manufacturers, publishers, and unbiased creators.
We solutions some questions like:
- How did your 2020 viewers development examine to different podcasters?
- How can creators leverage advert trade developments for extra worthwhile monetization?
- What’s the trade outlook on podcasting in 2021?
And have some vital takeaways like:
Podcast listening, creation, and promoting has elevated. 2020 accelerated the trade’s predicted development. Podcasts flourished with:
- 51% improve in obtainable stock from lively listeners
- 53% improve in new podcasts
- 81% improve in podcast advert impressions at totally different factors all year long
Programmatic audio shopping for and promoting are heating up.
- 60% of advertisers are planning to begin shopping for podcasts programmatically within the subsequent 12 months
- 64% of podcast publishers plan to begin promoting programmatically within the subsequent 12 months
Need the total report? Get it here!